Why is social media so addictive? ‘It’s by design,’ says MediaNama’s Nikhil Pahwa

Meta’s $18 billion settlement over allegations of addictive social media design has put the spotlight on how platforms keep users engaged. MediaNama Founder and Editor Nikhil Pahwa argues that the problem lies in product design, with platforms optimising for engagement and time spent. He says parents should be given greater control over children’s social media use rather than relying on outright bans. Pahwa also warns that similar concerns could eventually emerge around AI platforms as users spend more time with them.

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